A Day’s March – Spring/Summer 2023 Part II

Lead creative for A Day’s March summer campaign 2023. Direction include concept, art direction, styling, imagery, retouch, copy.

For the second part of Spring/Summer 2023, we’re introducing a collection made for the hustle and bustle of everyday life in the city, and the tranquil moments by the sea.

“We found Nice to be a fitting location for these garments, since it’s a city of contrasts. The markets, the cafes, the delivery trucks – a never-ending pulse. The sea, the sky, the pebbled beach – a serenity. We shot Lily and Pratik on Rue Penchienatti and Rue Pierre Devoluy, styled in comfortable and calming monochromes.”