ADM – Mutations
Creative Direction
Mark Frygell & Mack Art Foundation – “Mutations”
Lead creative for a project during Stockholm Art Week with artist Mark Frygell, Mack Art Foundation in New York, gallery Andrehn-Schiptjenko and A Day’s March.
What makes a garment valuable? Is it the label, the function, the craftsmanship, or the conversation it sparks? Mutations doesn’t claim to answer these questions, it’s up to the observer.
Press release. What if a garment could unsettle as much as it could clothe? This May, as Stockholm Art Week unfolds across the city, Swedish painter Mark Frygell and A Day’s March present Mutations – a limited-edition capsule that invites just that kind of provocation. The collection is presented by A Day’s March and Mack Art Foundation in New York.
Known for his expressive, often darkly comic approach to figurative painting, Frygell works across drawing, still life, and landscape to explore the blurred boundaries between the beautiful and the grotesque. His practice is rooted in a deep engagement with art history and pop-cultural imagery, often starting with impulsive sketches in books and found materials before evolving into richly textured canvases.
Now, that methodology is applied to clothing.
The collaboration comprises approximately 35 one-off pieces – hoodies, t-shirts, and caps from A Day’s March’s existing collection – that have been hand-painted by Frygell using textile pigment. Each piece, transformed through brushwork and intuition, lives somewhere between clothing and art, utility and expression.
“They’re mutants,” Frygell says. “Somewhere between clothing and drawing, between something to wear and something to look at. A bit grotesque, a bit beautiful.”
There is something deliberately unresolved about the collection. Frygell’s language is visual but also philosophical. His works often reference caricature, the grotesque, still-life and landscape – forms that carry a long cultural memory. He sketches directly into books he reads, develops ideas on found material, and shifts scale and surface until something new and unexpected emerges. That same process now finds its way onto cotton and canvas, creating garments that feel like artifacts from a parallel world.
“The pieces live between comedy and tragedy, failure and success,” he says. “They have good taste – as well as bad.”
For A Day’s March, the project represents more than an artistic flourish. It’s a reflection of how the brand engages with culture.
“What makes a garment valuable? Is it the label, the function, the craftsmanship, or the conversation it sparks? Mutations doesn’t claim to answer these questions, it’s up to the observer,” says Rasmus Elfton, Marketing Director at A Day’s March. “Working with Mark felt like a deep dive into that conversation – his work resonates deeply with us.”
Supported by the Mack Art Foundation in New York and the Stockholm gallery Andréhn-Schiptjenko, Mutations occupies a rare space: high-concept but tactile, disruptive yet grounded in the everyday. It doesn’t seek to shock, but it does encourage a second look.